Most brands show cherry-picked before-and-after photos. We wanted real data. So we ran a 12-week clinical study with real women tracking measurable results.
The Study Setup
We invited 32 women ages 28-54 to use our Marine Collagen Radiance Elixir daily for 12 weeks. No other routine changes. Just one serving every morning.
Participants checked in bi-weekly for progress tracking. We used clinical-grade skin analysis equipment to measure hydration, elasticity, wrinkle depth, and texture. Before-and-after photos in controlled lighting. No makeup. No filters.
Every participant kept a journal noting changes. Skin feel. Texture. Nail strength. Hair quality.
Week 2-3: First Changes
The earliest reports came at week two. "My skin feels different—softer, almost plumper." By week three, 78% of participants noted improved skin feel. Hydration levels increased by 8-12%.
Nails were another early indicator. Sixteen participants mentioned nail strength improvements by week three.
Week 4-6: Visible Improvements
Changes became visible to others. Partners and friends started commenting. "Your skin looks really good."
Fine lines around the eyes decreased by 11%. Under-eye texture smoothed noticeably. Hydration climbed to 40-45%. Sarah, 42: "I stopped needing as much concealer. My makeup went on smoother."
Photos from week 6 showed clearer differences. Subtle glow. Softer fine lines. The "tired" look was fading.
Week 8-10: Accelerating Results
Deeper wrinkles started showing reduction. Forehead lines decreased 15-18%. Crow's feet showed similar improvement. Smile lines softened by 12%.
Elasticity improved significantly. Slight sagging at the jawline and cheeks showed better firmness. Jessica, 38: "My jawline looks more defined. I didn't realize how much I'd lost until I saw it coming back."
Twelve participants mentioned shinier hair, less breakage, and faster growth without being prompted.
Week 12: Final Results
Average hydration increased 24% from baseline. Fine lines reduced 22%. Moderate wrinkles reduced 18%. Skin elasticity improved 17%. Texture improved 20%.
The photos showed women who looked rested, refreshed, younger. Not dramatically different people—just better versions of themselves.
Individual Stories
Maria, 51: Deep forehead wrinkles and under-eye hollowing. By week 12, forehead lines 25% less pronounced. Under-eyes looked fuller. "I look like I'm getting enough sleep even when I'm not."
Rachel, 34: Early fine lines and dryness. Hydration jumped from 28% to 48%. Fine lines around eyes nearly disappeared. "I stopped needing eye cream layered three times a day."
Linda, 47: Perimenopausal with thinning skin. Gained noticeable plumpness by week 10. Skin texture went from crepe-like to smooth. "My makeup doesn't settle into lines anymore."
Emma, 29: Preventive user. Saw nail strength and hair shine improvements first. Maintained baseline skin quality with added glow and hydration. "I'm investing now so I look like this at 40."
What Participants Said
"I didn't believe it would work. I'd tried collagen powder before with zero results. This was completely different."
"My skin feels like it did in my early 30s. Not perfect, but healthier."
"The confidence boost is real. I'm wearing less makeup because my skin looks better bare."
"My husband noticed before I did. He said my face looked 'fresher' but couldn't pinpoint why."
The Compliance Factor
The participants who saw the best results had perfect or near-perfect compliance. The average participant with 20%+ wrinkle depth improvement missed fewer than 2 days total.
Participants who missed 5+ days averaged only 8-12% improvement. Consistency isn't optional.
Three participants saw minimal change—under 10% improvement. Two admitted inconsistent compliance. The third simply didn't respond as strongly. Individual biology varies.
Photo Protocol
All photos used the same camera, lighting, and distance. Participants removed all makeup. Hair pulled back. No retouching. No filters. No adjustments beyond basic exposure matching.
Some participants requested we retouch their photos. We declined. Real results mean real photos, imperfections included.
The Bottom Line
After 12 weeks, 29 of 32 participants showed measurable improvement. The averages—24% hydration increase, 22% fine line reduction, 18% wrinkle depth reduction—are measured data, not marketing fluff.
84%t participants said they'd continue using the product. These are real women with real results. Not models. Not influencers. Just people who took collagen daily for 12 weeks.
The photos tell the story. Look at them and decide for yourself.
